Sunday 29 March 2020

Advertising: assessment

We have now come to the end of the Advertising and Marketing unit.

Normally, we would be doing an assessment in class in exam conditions but clearly these are not normal times! Instead, we are going to set you an online assessment that you can do on your blogs. This means you have access to ALL the information you need for the assessment so hopefully everyone will do extremely well.

Advertising assessment: tasks

Revision

We know that some of these Advertising CSPs will come up in your Paper 1 exam next year. Therefore, it's vital we have good quality revision material to return to over the next 15 months at various end of year exams and PPEs.

Look over your blogs and create revision cards or knowledge organisers for each of the Advertising and Marketing CSPs:
Here's an example template you can use for a Knowledge Organiser for this topic. You'll need to log in to your school Google account to view it.

Assessment

Create a new blogpost called 'Advertising and marketing assessment' and answer the following questions:

1) What does intertextuality refer to in Media Studies? [2 marks]

2) Explain how the OMO advertisement reflects the social and historical context of its time. [6 marks]

3) How do advertisements reinforce and challenge stereotypes in the media?

Answer with reference to the NHS Blood and Transplant online advertising campaign Represent. [12 marks]

Due: Monday 20 April

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