Monday, 14 July 2025

Coursework: Summer Project 2025

The summer project is a fantastic opportunity to start planning your music video.

Your summer project contains compulsory and optional elements; everybody will be researching music videos, coming up with a new music video concept and then writing a Statement of Intent first draft. However, if you wish to plan and film your production over the summer while you have time available we would fully support you in this approach.

Summer project tasks

Complete the following tasks on a blogpost on your Media blog called 'Summer Project: coursework planning':

1) Research: Music videos

Watch the following music videos and analyse an aspect of media language for each one:

Music video 1: Marshmello x YUNGBLUD x blackbear - Tongue Tied

How is narrative used in this music video to engage the audience?



Music video 2: Years & Years - I Wish I Knew

How is camerawork and mise-en-scene used in this video? Use CLAMPS to remember the different aspects of mise-en-scene.



Music video 3: Foals - Hummer

How is editing used in this music video to engage the audience?


Music video 4: Your choice

Select a music video of your choice and analyse an element of it e.g. narrative, camerawork, editing, visual effects etc. If you're not sure which video to use you could watch some of the following:
You may also want to look a completely different, creative approach to music video - such as these Lego stop motion productions and how they use narrative:


2) Music video planning 

Plan out the basic details for your music video. What song do you plan to use? Will your video be performance or narrative based (or both)? Complete the following on your blog:

Artist and song you have chosen: 

Plan for music video (narrative/performance etc.): 

Link to brief (one small step to improving your community): 

Actors/performers you plan to use: 

Locations: 

Costume/make-up/props required: 

 

3) Statement of Intent

On the same Summer Project blogpost, write the rough first draft of your 300-word Statement of Intent for the two-minute music video you plan to create. The final draft of this document will be submitted to the exam board alongside your music video production and is worth 10 marks of the overall 60 marks available.

Guidance and minimum requirements can be found in the AQA brief from their NEA Student Booklet.

We also strongly recommend you look at our Statement of Intent questions to consider document too.


Summer project deadline: all tasks above due in the second lesson back in September.


Summer project: optional extensions

Pre-production tasks
Some students have already expressed an interest in filming their music video over the summer break. This makes a huge amount of sense - far more availability of performers, much more time to schedule filming etc. However, if you want to do this, you need to complete the following aspects of pre-production and make sure you have parental permission and that you are staying safe at all times:

Music video treatment
Write a full treatment for your music video - this is effectively the script for your production. You can find an example of a real music video treatment here

Shot list
Write a shot list containing EVERY shot you plan to film for your music video AND additional shots to create flexibility when editing. These additional shots are often close-ups, cutaways, alternative angles or similar. I advise using a simple table on Microsoft Word to set out your shot list - you can find an example here for a student film shot list. It makes sense to write your shot list by scene or location rather than a huge list of every shot in the extract in chronological order. You also need to plan FAR more shots than you think you'll need a - a two minute music video could easily have 120+ shots in it. 

Mise-en-scene
What iconography or mise-en-scene are you including to ensure your audience understands the genre and narrative of your music video? Plan your performers, costume, make-up, props, lighting and setting. This can be simply completed using your blog or Microsoft Word - the key aspect is to have planned all the critical details. 

Shooting schedule 
Plan a shooting schedule for your filming over the summer. Include when, where, who is required and what shots you will complete at each time/location. Again, this can be on Word or Excel or you could simply use your blog. The most important thing is that you've planned it!

Non-assessed participants
You will need to provide a written record of all non-assessed participants in your production work. Keep a record of everyone involved - actors, camerawork, sound etc. You will also need a keep a record of any non-original sound you used and note it on the Candidate Record Form. Keep these on your blog for easy reference when submitting your work later this year.

Production: Filming 
Once you have completed your pre-production tasks, you can film as planned. If you are unable to film over the summer, we will have time to film this production in September.

Good luck!

Radio: Final index

We have now completed our short Radio unit and two more Close Study Products for Paper 1. 

We now need to create a short index to ensure we haven't missed any of the work. Keeping an index of all your Media work is extremely helpful with organisation and revision. Not only does this keep the concepts and media terminology fresh in your mind but it will also highlight if you've missed anything through absence or any other reason. 

Radio: Final index

Your Radio index just needs the two CSP case studies:

For your index, it needs to link to YOUR blogpost for each piece of work so you can access your previous work quickly and easily. This also means you if you have missed anything you can now catch up with the work/notes and won't underperform in future assessments/exams due to gaps in your knowledge.

Once you've completed your index, make revision cards for the two CSPs to add to the ones you have created so far this year.

Due date on Google Classroom

Tuesday, 8 July 2025

End of Year 1 exam: Learner response

The End of Year 1 exam was a great opportunity to start developing the skills we will need next summer. 

The Paper 2, Section A questions on our Television CSPs are unusual and the only way to get better is to practice taking notes, getting the timing right and making sure our answers are focused on the question.

We now need to complete a learner response to the exam to ensure we are learning and developing our exam technique. You may find reading the mark scheme useful for reflecting on this exam - you'll need your Greenford Google login to access these documents:

End of Year 1 exam: Learner Response

Create a blogpost called 'End of Year 1 exam learner response'.

1) Type up any feedback from your teacher in full (you do not need to write the mark/grade if you do not wish to).

2) Look at the mark scheme document linked above. Question 1.1 asks about mise-en-scene. What do we use to remember mise-en-scene? Give one example answer from the clip too - you'll find example answers in the mark scheme.

3) Question 1.2 asks about narrative features in the extract. Look at the mark scheme to pick out three possible answers for this question. 

4) Now focus on Question 2 - the 20 mark essay. Use the mark scheme to pick out one way Doctor Who reflects 1963 and one way His Dark Materials reflects 2020. 

5) Reflect on your overall work and exam performance this year. What three things do you need to work on or revise in Media for Year 11? 

If you don't finish this LR in the lesson your papers are returned complete for homework - due date on Google Classroom.

Monday, 7 July 2025

Radio: KISS FM Breakfast show CSP

Our second Radio CSP is the KISS FM Breakfast show.

Remember, our Radio products are targeted CSPs and need to be studied with reference to two elements of the theoretical framework - Audiences and Industries as well as Historical, Social and Cultural Contexts. This means we need to study the way radio audiences and industries have changed over time and what impact this may have on society. 


Notes from the lesson: KISS FM Breakfast show


You'll find the notes from our lessons on KISS FM below.

Background and history

Kiss FM first broadcast on 7 October 1985 as a pirate radio station, initially to South London then across the whole city. Transmitting seven-days from the start, it would be regularly taken off-air by the authorities and so became a weekend operation shortly afterwards. This means that it has its origins in common with radio in the 1960s (such as Tony Blackburn’s Radio Caroline show) as KISS was originally an illegal station that became legitimate as it grew in popularity. KISS FM is now seen as more mainstream and less controversial and has been operating legally since 1990. In 2007, it was bought by international conglomerate Bauer Media.

The station developed a committed following across London of mostly young people with figures in the press at the time stating that the station attracted some 500,000 listeners while operating as an unlicensed pirate station.

Gordon Mac approached a successful London club promoter, Guy Wingate, to discuss ways of improving the KISS FM profile. As a result, Wingate launched the very successful Kiss nights at the Wag Club where DJs from the station would DJ night club nights. These nights increased the station's reputation as a young person’s music radio station. 


KISS FM Breakfast show with Jordan and Perri

KISS has tried to move with the times by engaging on social media with its listeners and by bringing in DJs who they think will appeal to a younger target audience. Jordan and Perri took over the KISS FM Breakfast show in summer 2020 after previous hosts Rickie, Melvin and Charlie left for BBC Radio 1.

KISS FM deliberately chose younger replacements who have a big social media following (Perri has over one million followers on TikTok).




Personal relationships: important for breakfast radio

Applying Blumler and Katz's Uses and Gratifications theory, a key aspect of the KISS FM Breakfast show is the personal relationship the audience feel they have with the presenters Jordan and Perri. They took over the KISS FM Breakfast show in July 2020 after finding fame as part of the dance group Diversity and also presenting a weekend show on the station. The two are good friends who have worked together for over 10 years and KISS hope that natural chemistry will appeal to their listeners.

Here's just one of the ways KISS FM first introduced their Breakfast show team:



KISS FM deliberately chose breakfast show hosts who are:
  • Members of a dance troupe called Diversity who appeared on Britain’s Got Talent (watch their first performance below)
  • Friends in real life and have a natural 'chemistry' which is so important for breakfast radio and connecting with audiences. They are known for their 'banter' and personality.
  • Connected to political movements such as Black Lives Matter (see clip below)
Diversity - Britain's Got Talent audition:


Diversity - Black Lives Matter:



Active v passive audience

What opportunities are there on KISS FM for audiences to actively engage?
  • Listeners can send in requests or shout outs to friends via social media platforms (KISS FM are particularly active across Instagram, Snapchat and TikTok).
  • Audience interaction and involvement is a key aspect to the Breakfast show and Perri has over a million followers on TikTok. 
  • Audiences can download the KISS Kube app to stream shows at a time convenient to them.
  • KISS runs over 100 events every summer that helps them connect with 300,000+ listeners. They also host an annual Halloween event at Wembley Arena for 11,000 fans. 

Industry contexts

KISS is part of Bauer Radio, a subsidiary of the Bauer Media Group (BMG). This multinational cross-media group owns numerous magazine and radio brands but also has interests in digital media, TV streaming and event organisation, mostly linked to its radio and magazine properties. This makes Kiss FM commercial radio - the opposite to the BBC and public service radio.

The KISS Network is made up of KISS, KISSTORY and KISS Fresh alongside recently launched online stations KISS Bliss (chilled out music), KISS Dance and KISS Garage. Each of these targets its own audience within the 15–34 age group with different styles and types of content. All are available on a number of different platforms, but the range is not the same for each of the brands. 

All are available on the KISS website and the KISS Kube app, but only KISS is available on FM radio. In contrast, only KISS and KISSTORY can be received on DAB (Digital Audio Broadcasting).


KISS listening figures

Like most traditional media brands, KISS FM is struggling to maintain its audience in the digital age. The previous breakfast show hosted by Rickie, Melvin and Charlie had over 2 million listeners but by the time Jordan and Perri took over it was already down to 1.4m. The most recent figures have Jordan and Perri at 980,000 listeners so less than half the 2m figure the KISS FM Breakfast show used to enjoy.


How does KISS FM make money?

Bauer Media Group revenue was 2.2 BILLION euros (see Bauer website here for more details) which demonstrates how much money is made across their many media brands. 

KISS FM makes money through advertising, sponsorship and events (such as summer festivals and the Wembley Arena Halloween party). The KISS FM Breakfast show is one of the most popular slots for the radio station so losing around one million listeners over the last few years means Bauer Media cannot make as much money from the KISS brand as it used to. Indeed, Bauer Media Group's revenue is down from 2.3bn euros - in part due to the increasing pressure on traditional media such as magazines and radio.


The changing nature of radio

Young people tend to listen to radio much less as the media landscape is saturated with other products for them to consume (games, apps, numerous TV channels, streaming services, etc).  

Also, people now expect to consume media products not in a linear fashion (you turn on the radio and hear what’s currently broadcast) but on-demand (streaming services such as Spotify, Amazon Music and Deezer). This means 
Kiss FM is attempting to target an audience of 15-34 year olds who are consuming media in a totally different way compared to radio in the 1960s.


Radio in the 1960s v radio today

There are many differences in the radio industry between the launch of BBC Radio 1 in 1967 and the global online marketplace we see today:
  • More radio stations broadcasting (There are around 600 licensed radio stations in the country) and thousands of online broadcasters.
  • Improved quality as radio moved from AM to FM and now to DAB (Digital Audio Broadcasting).
  • Radio stations have become increasingly specialised (look at KISS, KISSTORY and KISS FRESH or rivals Absolute Radio, Absolute 60s, 70s, 80s, etc.)
  • Many shows are downloadable on-demand (e.g. as podcasts), on a range of devices (e.g. using iPlayer on TV) and streaming-only ‘stations’ (e.g. Spotify ‘stations with no DJs')

Regulation: how is KISS FM regulated?

KISS FM is regulated by Ofcom. This means the KISS FM Breakfast show must follow the Ofcom broadcasting code and not include anything inappropriate for children or younger listeners. 

In 2006, KISS was fined a record fee for any UK commercial radio station of £175,000 by media regulator Ofcom. Ofcom punished KISS for "numerous and serious breaches" of broadcasting codes after receiving 10 complaints from April to November 2005. They involved prank calls on the Bam Bam breakfast show where consent was not sought from the victims and controversial material aired when children were likely to be listening. KISS said it accepted the findings and apologised for any offence. You can read more on that case here.



KISS FM Breakfast show CSP: blog tasks

Work through the following questions to complete your final Radio case study on the KISS FM Breakfast show CSP:

Audience

Look at the KISS media pack carefully. This will give you a brilliant background to the brand and how they target their audience (important note: it features the old Breakfast presenting team). 

Answer the following questions:

1) Read page 2. What is KISS FM's mission?

2) Look at page 3. What is the target audience for KISS FM? As well as writing the key statistics from the media pack, try and suggest what psychographic groups would fit the KISS audience too.

3) Now look at page 5 - The KISS network. How does KISS use digital media and technology to reach its audience? 

4) Now look at the other side of page 5. What content do KISS Fresh and KISSTORY offer and how can audiences access those stations?  

5) Read page 6. What are the different ways audiences can actively engage with the KISS radio brand? 

6) Are listeners to the KISS Breakfast show active or passive? You can argue this point either way - explain your opinion in your answer.

7) Now think about the clips you've watched or listened to of the KISS FM Breakfast show with Jordan and Perri. What audience pleasures are offered by the KISS FM Breakfast show? Use Blumler and Katz Uses and Gratifications theory here.

8) How have audiences changed in terms of how they listen to music and radio since the 1960s?

9) How does the KISS FM Breakfast show contrast with Tony Blackburn's 1967 Radio 1 Breakfast show and the launch of BBC Radio 1?

10) Use Stuart Hall's Reception theory to offer a preferred and oppositional reading of the KISS FM Breakfast show. For the preferred reading, why do fans love the show? On the oppositional side, why might someone criticise the show or not want to listen?


Industry

1) When did KISS FM first launch and what type of station was it then? 

2) Look at the Bauer Media Group's list of brands. How many different types of media can you find on there? What brands do you recognise? 

3) How does KISS FM make money? 

4) How many listeners does the KISS Breakfast show have and how has this changed in recent years?

5) How is KISS FM regulated and what can happen if they break the rules?


Grade 8/9 extension tasks

Read this BBC feature on Jordan and Perri taking over the KISS FM Breakfast show. Pick out three reasons KISS FM were keen to get the pair to present their breakfast show.

Read this On The Radio article on listener figures for UK radio stations. How does the KISS FM Breakfast show compare with rivals? Why are many traditional radio stations struggling? 

Read this BBC feature on the previous KISS FM breakfast show hosts and how they were poached by BBC Radio 1. What can you find in the article regarding the importance of BBC Radio 1 and also KISS FM's success?


Finally, try this exam question on Radio: How successful have radio stations like KISS FM been in attracting a young audience to traditional radio? 

Due date on Google Classroom

Monday, 23 June 2025

Radio: Launch of BBC Radio 1 CSP

Our next unit is Radio - a targeted topic that involves looking at the history of radio in the UK.

We need to study the key concepts of Industries and Audiences for Radio.

BBC Radio 1 launch 1967

Our first Radio CSP is the launch of BBC Radio 1 in 1967.

Our Radio products are targeted CSPs and need to be studied with reference to two elements of the Audiences and Industries as well as Historical, Social and Cultural Contexts. This means we need to study the way radio audiences and industries have changed over time and what impact this may have on society.



Notes from the lesson: BBC Radio 1 launch

The launch of Radio 1 was an event of historical and social significance and an important turning point in the history of radio. You would not normally be aware of this historical period in radio, but it provides a useful point of contrast with modern radio stations that can be online / niche / youth-orientated / available on a number of different platforms.

The history of BBC Radio


It is key in this unit of work to understand the importance of radio in 1967. Television was not yet universally available and radio was the key entertainment device. The radio provision in the mid-1960s was:

BBC Radio Home (1939-1967) broadcasting education programmes and news. Mainly speech-based. Replaced by Radio 4.

BBC Radio Light (1945-1967) broadcasting mainly light entertainment (comedy / drama) and music. Replaced by Radio 2.

BBC Third (1946-1970) broadcasting intellectual arts-based talk and music. Replaced by Radio 3.


BBC: funding and reorganisation of radio

As you have seen from our work on Doctor Who and His Dark Materials, the BBC is funded through the compulsory licence fee (£159 now; it was around £4 a year in the 1960s). As everybody pays, then everybody should receive content suitable for their needs. Given the growth of pirate radio in the mid-1960s, the BBC realised that it was not providing content for this growth market of younger people. 

In response, the BBC reorganised and renamed their radio channels. On 30 September 1967, the Light Programme was split into Radio 1 offering continuous "Popular" music and Radio 2 for more 'Easy Listening'.
  
The "Third" programme became Radio 3 offering classical music and cultural programming. The Home Service became Radio 4 offering news, and non-musical content such as quiz shows, readings, dramas and plays. 


Historical context: the 1960s and pirate radio

There were changing attitudes to music and youth culture in the early 1960s.  ‘Pop’ music was becoming more popular and attitudes in young people were becoming more relaxed.  There was clearly a need for a radio outlet for this music with a less formal presentation style; but there was nothing on the BBC. This led to the growth of ‘pirate’ radio stations who could produce these shows for young people, but were beyond the control of regulators.





Needle time

There were concerns that too much music on the radio would mean that people would no longer buy records, so the  Musicians' Union and Phonographic Performance Limited (a music licensing company) restricted the amount of recorded music that could be transmitted by the BBC during the course of any 24-hour period. This was called ‘Needle Time’ and in 1967 meant they could only play five hours of music per day. Pirate stations did not have these restrictions imposed on them because the law was difficult to apply offshore - and so could play more music. They were, therefore, more popular with young people than the BBC.


Radio 1 target audience

The Radio 1 target audience in 1967 was young people who were listening to pirate radio. Today, the BBC Radio 1 target audience is 15-29 year olds but they are struggling to attract these listeners. The median age for a Radio 1 listener is 32 and only 41% of the audience today are aged between 15-29.


BBC Radio 1 launch: successful?

When first launched in 1967, Radio 1 was not as popular as the BBC had hoped. There were a number of reasons why Radio 1 was not a success initially:
  • It was not seen as ‘cool’ by many young people as the BBC stood for traditional, conservative values.
  • It struggled financially as there was no increase in the licence fee to pay for this extra radio station.
  • Whilst Radio 1 tried to copy the pirate radio’s style, it didn’t quite do it effectively initially as it broadcast simultaneously with Radio 2 – so it had to have a more formal style than the pirate broadcasters.  Some young people didn’t respond positively to this.
However, the 1967 Marine Broadcasting Offences Act officially outlawed pirate radio stations. The Government had closed the legal loophole that allowed these stations to broadcast and these had a British audience of 10 to 15 million. This meant the audience had to go to Radio 1 if they wanted to listen to popular music.

Many of the pirate station DJs were then employed by BBC Radio 1, thus bringing many of the their loyal listeners with them. Commercial radio didn’t broadcast until 1973 so it had no competition. Radio 1 also developed better content more suitable to the target audience as it became more popular. In the 1970s and 1980s, Radio 1 became the most listened to station in the world with audiences regularly over 10 million. 


Radio 1 Launch CSP: blog tasks

Work through the following questions to complete your first Radio case study on the launch of BBC Radio 1:

Historical, social and cultural contexts


1) What radio stations were offered by the BBC before 1967?

2) How was BBC radio reorganised in September 1967? What were the new stations that launched?

3) What was pirate radio and why was it popular?

4) Why did pirate radio stop broadcasting in 1967?

5) How did the BBC attract young audiences to Radio 1 after pirate radio stations were closed down?

6) What was 'needle time' and why was it a problem for BBC Radio?

7) How did BBC Radio 1 offer different content to previous BBC radio stations?

8) Who was the first presenter for BBC Radio 1 and why did these new Radio 1 DJs cause upset initially at the traditional BBC?

9) Listen to excerpts from the Tony Blackburn's first 1967 broadcast - how might it have appealed to young listeners?

10) How was Tony Blackburn's radio show more like pirate radio rather than traditional BBC radio content?


Audience and industry


1) What was the target audience for BBC Radio 1 in 1967?

2) Why did Radio 1 initially struggle to attract young listeners?

3) What audience pleasures did Radio 1 offer listeners in 1967? (Use Blumler and Katz Uses and Gratifications theory).

4) How is the BBC funded?

5) Applying Stuart Hall's Reception theory, what would the preferred and oppositional readings have been for BBC Radio 1 in 1967? 


Grade 8/9 extension tasks

Look at this BBC Radio 1 timeline from its launch in 1967 to today. What do you notice has changed in BBC radio over those 50+ years?

Read this Guardian interview with the second DJ to broadcast on BBC Radio 1. How does he describe the 1960s and his move to the BBC?

The BBC is a public service broadcaster. What does this mean and why is it an important part of the history of BBC Radio 1?

Due date on Google Classroom

Thursday, 12 June 2025

Television: Final index

We have now completed our work on Television - our first in-depth topic and one guaranteed to come up in Media Paper 2.  

We now now need to create an index to make sure we have completed all the blog work for this topic. Every index you create is an excellent way to make sure you are revising the course as we go - as well as highlighting if you've missed anything. Your index should include the following:

For your index, the text should link to YOUR blogpost for that topic so you can access your work quickly and easily for checking and revision. This also means if you have missed anything you can catch up with the work and notes and won't underperform in assessments and exams due to gaps in your knowledge. 

Assessment revision

You will have an assessment on the Television topic as your end of Year 10 exam. This will be an assessment based on the real Paper 2 Section A to help prepare for this aspect of the final exams. You'll need to revise everything you've learned for Television across the four key concepts - Language, Representations, Audience and Industries.

You can find both CSP episodes on our Greenford Google drive so you can re-watch key scenes as part of your revision.

Tuesday, 10 June 2025

Television: Industry contexts - Public Service Broadcasting

The BBC (British Broadcasting Corporation) is a vital part of our media landscape.

It is a public service broadcaster which means we own it. It doesn't make a profit and exists to produce high-quality media for the British public. It's paid for by the TV licence and produces a huge amount of content for the whole of Britain - TV, radio, BBC website, iPlayer and more. The BBC still follows its original mission statement from 1927:

Inform, Educate and Entertain

The licence fee is currently £174.50 a year and must be paid by any household that wants to watch live broadcast TV or iPlayer. You don't need a TV licence to watch Netflix or other international streaming services. 

BBC: Industry notes

The BBC (British Broadcasting Corporation) is a public service organisation and the oldest national broadcaster and the biggest in terms of employees [over 20,000]. It is different from other TV broadcasters in that funding comes from us all as BBC licence fee payers whereas other channels rely on advertising and sponsorship.  The BBC has 3 key purposes: To Inform, Educate & Entertain. This means:
  • To provide information (that is supposed to be balanced)
  • To support learning for people of all ages
  • To produce creative output
  • To have diverse content (such as with its representations)
  • To reflect the United Kingdom, its culture and values to the world

BBC regulation

TV is regulated in the UK to ensure that rules are followed and inappropriate content is not broadcast to audiences.

The BBC is regulated by OfCOM (the Office of Communications). OfCOM oversees all media channels and produces a code of conduct that all media channels must follow or have their licence to make content removed and/or be fined heavily. This includes what can be shown before the 9pm watershed and various other quality standards.

Although OfCOM is instructed by government, it is independent which means the BBC can remain impartial and does not simply broadcast what the government tells it to. 

Public service media - an explainer:



TV industry contexts: blog tasks

Read the notes above and this BBC website article about the TV licence fee. Note that since it was published the cost of a TV licence has increased to £174.50. 

Complete the following questions on the BBC and industry contexts using the notes above the article you have read:

1) What is the BBC's mission statement?

2) How is the BBC funded?

3) What must the BBC do to meet its public service broadcasting responsibilities? (Look at the five bullet points in the notes above).

4) Who is the regulator for TV and Radio in the UK? You can find details on this in the notes above.

5) How is TV and Radio regulated by Ofcom? 

6) How do Doctor Who and His Dark Materials help the BBC to meet the BBC's remit to inform, educate and entertain? Answer this question in at least 150 words.


Grade 8/9 extension questions

Read this Wired feature on how the BBC is adapting to take on Netflix. What does the article suggest the BBC needs to do to remain relevant in a streaming TV age?

How does His Dark Materials help the BBC to take on the big streaming rivals like Netflix and Amazon? 

Do you think the TV Licence is good value for money? Why? 

Coursework: Summer Project 2025

The summer project is a fantastic opportunity to start planning your music video. Your summer project contains compulsory and optional ele...