Monday, 26 June 2023

Radio: Launch of BBC Radio 1 CSP

Our next unit is Radio - a targeted topic that involves looking at the history of radio in the UK.

We need to study the key concepts of Industries and Audiences for Radio.

BBC Radio 1 launch 1967

Our first Radio CSP is the launch of BBC Radio 1 in 1967.

Our Radio products are targeted CSPs and need to be studied with reference to two elements of the Audiences and Industries as well as Historical, Social and Cultural Contexts. This means we need to study the way radio audiences and industries have changed over time and what impact this may have on society.



Notes from the lesson: BBC Radio 1 launch

The launch of Radio 1 was an event of historical and social significance and an important turning point in the history of radio. You would not normally be aware of this historical period in radio, but it provides a useful point of contrast with modern radio stations that can be online / niche / youth-orientated / available on a number of different platforms.

The history of BBC Radio


It is key in this unit of work to understand the importance of radio in 1967. Television was not yet universally available and radio was the key entertainment device. The radio provision in the mid-1960s was:

BBC Radio Home (1939-1967) broadcasting education programmes and news. Mainly speech-based. Replaced by Radio 4.

BBC Radio Light (1945-1967) broadcasting mainly light entertainment (comedy / drama) and music. Replaced by Radio 2.

BBC Third (1946-1970) broadcasting intellectual arts-based talk and music. Replaced by Radio 3.


BBC: funding and reorganisation of radio

As you have seen from our work on Doctor Who and His Dark Materials, the BBC is funded through the compulsory licence fee (£159 now; it was around £4 a year in the 1960s). As everybody pays, then everybody should receive content suitable for their needs. Given the growth of pirate radio in the mid-1960s, the BBC realised that it was not providing content for this growth market of younger people. 

In response, the BBC reorganised and renamed their radio channels. On 30 September 1967, the Light Programme was split into Radio 1 offering continuous "Popular" music and Radio 2 for more 'Easy Listening'.
  
The "Third" programme became Radio 3 offering classical music and cultural programming. The Home Service became Radio 4 offering news, and non-musical content such as quiz shows, readings, dramas and plays. 


Historical context: the 1960s and pirate radio

There were changing attitudes to music and youth culture in the early 1960s.  ‘Pop’ music was becoming more popular and attitudes in young people were becoming more relaxed.  There was clearly a need for a radio outlet for this music with a less formal presentation style; but there was nothing on the BBC. This led to the growth of ‘pirate’ radio stations who could produce these shows for young people, but were beyond the control of regulators.





Needle time

There were concerns that too much music on the radio would mean that people would no longer buy records, so the  Musicians' Union and Phonographic Performance Limited (a music licensing company) restricted the amount of recorded music that could be transmitted by the BBC during the course of any 24-hour period. This was called ‘Needle Time’ and in 1967 meant they could only play five hours of music per day. Pirate stations did not have these restrictions imposed on them because the law was difficult to apply offshore - and so could play more music. They were, therefore, more popular with young people than the BBC.


Radio 1 target audience

The Radio 1 target audience in 1967 was young people who were listening to pirate radio. Today, the BBC Radio 1 target audience is 15-29 year olds but they are struggling to attract these listeners. The median age for a Radio 1 listener is 32 and only 41% of the audience today are aged between 15-29.


BBC Radio 1 launch: successful?

When first launched in 1967, Radio 1 was not as popular as the BBC had hoped. There were a number of reasons why Radio 1 was not a success initially:
  • It was not seen as ‘cool’ by many young people as the BBC stood for traditional, conservative values.
  • It struggled financially as there was no increase in the licence fee to pay for this extra radio station.
  • Whilst Radio 1 tried to copy the pirate radio’s style, it didn’t quite do it effectively initially as it broadcast simultaneously with Radio 2 – so it had to have a more formal style than the pirate broadcasters.  Some young people didn’t respond positively to this.
However, the 1967 Marine Broadcasting Offences Act officially outlawed pirate radio stations. The Government had closed the legal loophole that allowed these stations to broadcast and these had a British audience of 10 to 15 million. This meant the audience had to go to Radio 1 if they wanted to listen to popular music.

Many of the pirate station DJs were then employed by BBC Radio 1, thus bringing many of the their loyal listeners with them. Commercial radio didn’t broadcast until 1973 so it had no competition. Radio 1 also developed better content more suitable to the target audience as it became more popular. In the 1970s and 1980s, Radio 1 became the most listened to station in the world with audiences regularly over 10 million. 


Radio 1 Launch CSP: blog tasks

Work through the following questions to complete your first Radio case study on the launch of BBC Radio 1:

Historical, social and cultural contexts


1) What radio stations were offered by the BBC before 1967?

2) How was BBC radio reorganised in September 1967? What were the new stations that launched?

3) What was pirate radio and why was it popular?

4) Why did pirate radio stop broadcasting in 1967?

5) How did the BBC attract young audiences to Radio 1 after pirate radio stations were closed down?

6) What was 'needle time' and why was it a problem for BBC Radio?

7) How did BBC Radio 1 offer different content to previous BBC radio stations?

8) Who was the first presenter for BBC Radio 1 and why did these new Radio 1 DJs cause upset initially at the traditional BBC?

9) Listen to excerpts from the Tony Blackburn's first 1967 broadcast - how might it have appealed to young listeners?

10) What conventions did Tony Blackburn's radio show borrow from pirate radio - which made it very different to previous BBC radio content?


Audience and industry


1) What was the target audience for BBC Radio 1 in 1967?

2) Why did Radio 1 initially struggle to attract young listeners?

3) What audience pleasures did Radio 1 offer listeners in 1967? (Use Blumler and Katz Uses and Gratifications theory).

4) How is the BBC funded?

5) Applying Stuart Hall's Reception theory, what would the preferred and oppositional readings have been for BBC Radio 1 in 1967? 


Grade 8/9 extension tasks

Look at this BBC Radio 1 timeline from its launch in 1967 to today. What do you notice has changed in BBC radio over those 50+ years?

Read this Guardian interview with the second DJ to broadcast on BBC Radio 1. How does he describe the 1960s and his move to the BBC?

The BBC is a public service broadcaster. What does this mean and why is it an important part of the history of BBC Radio 1?

Due date on Google Classroom

Television: Final index

We have now completed our work on Television - our first in-depth topic and one guaranteed to come up in Paper 2.  

We now now need to create an index to make sure we have completed all the blog work for this topic. Every index you create is an excellent way to make sure you are revising the course as we go - as well as highlighting if you've missed anything. Your index should include the following:

For your index, the text should link to YOUR blogpost for that topic so you can access your work quickly and easily for checking and revision. This also means if you have missed anything you can catch up with the work and notes and won't underperform in assessments and exams due to gaps in your knowledge. Look at the video below if you're not sure how to create an index.

Assessment revision

You will have an assessment on the Television topic next week as part of your end of Year 1 exams. This will be an assessment based on the real Paper 2 Section A to help prepare for this aspect of the final exams. You'll need to revise everything you've learned for Television across the four key concepts - Language, Representations, Industries and Audiences.

You can find both CSP episodes on our Greenford Google drive if you want to re-watch key scenes as part of your revision.

Recap: How to create an index

To create an index on your Media blog, first copy the list of tasks above and paste it as plain text into a new blogpost called 'Advertising & Marketing: Final index'. Then, open your Media blog in another tab and use your blog archive to open up all your work from last term. For each post, copy the URL - this is the web address that will end .blogspot.com/name of the post. For example: 

https://mediamacguffingcseyear1.blogspot.com/2020/01/representation-introduction.html

Once you've got the hang of it, you should find the index only takes 10-15 minutes to produce. Here's a short video showing you how to create a blog index in Media in case you've forgotten:

Wednesday, 21 June 2023

Television: Industry contexts - the BBC

The BBC is a vital part of the British media landscape.

It is a public service broadcaster which means we own it. It doesn't make a profit and exists to produce high-quality media for the British public. It's paid for by the TV licence and produces a huge amount of content for the whole of Britain - TV, radio, BBC website, iPlayer and more. The BBC still follows its original mission statement from 1927:

Inform, Educate and Entertain

The licence fee is currently £159 a year and must be paid by any household that wants to watch live broadcast TV or iPlayer. You don't need the TV licence to watch Netflix or other international streaming services. 

BBC: Industry notes

The BBC (British Broadcasting Corporation) is a public service organisation and the oldest national broadcaster and the biggest in terms of employees [over 20,000]. It is different from other TV broadcasters in that funding comes from us all as BBC licence fee payers whereas other channels rely on advertising and sponsorship.  The BBC has 3 key purposes: To Inform, Educate & Entertain. This means:
  • To provide information (that is supposed to be balanced)
  • To support learning for people of all ages
  • To produce creative output
  • To have diverse content (such as with its representations)
  • To reflect the United Kingdom, its culture and values to the world

BBC regulation

TV is regulated in the UK to ensure that rules are followed and inappropriate content is not broadcast to audiences.

The BBC is regulated by OfCOM (the Office of Communications). OfCOM oversees all media channels and produces a code of conduct that all media channels must follow or have their licence to make content removed and/or be fined heavily. This includes what can be shown before the 9pm watershed and various other quality standards.

Although OfCOM is instructed by government, it is independent which means the BBC can remain impartial and does not simply broadcast what the government tells it to. 

Public service media - an explainer:



TV industry contexts: blog tasks

Complete the following questions on the BBC and industry contexts:

1) What is the BBC's mission statement?

2) How is the BBC funded?

3) What must the BBC do to meet its public service broadcasting responsibilities? (Look at the five bullet points above)

4) What is regulation and how is the BBC regulated? You can find details on this in the notes above. 

5) How do Doctor Who and His Dark Materials help the BBC to meet the BBC's remit to inform, educate and entertain?


Grade 8/9 extension questions

Read this Wired feature on how the BBC is adapting to take on Netflix. What does the article suggest the BBC needs to do to remain relevant in a streaming TV age?

How does His Dark Materials help the BBC to take on the big streaming rivals like Netflix and Amazon? 

Monday, 19 June 2023

End of Year 1 exams: revision and preparation

Your End of Year 1 Media exams are a great opportunity to practice exam skills and work out what progress you need to make next year to reach your targets.

Your exams will be two mini-versions of the real exams you'll do next summer. Your exact dates will depend on the timetable - your teacher will be able to tell you when these exams will run. All Year 10 end of year exams will be taking place in classrooms (next year's mock exams will be in the hall). 

Below is a full guide to what you need to revise for each section of the exam.   

Know your exams

One of the most important aspects of preparing for examinations is knowing exactly what topics could come up in each exam. For your GCSE Media exams, this is what might come up:

Paper 1

Paper 1 Section A: Language and Representation
  • Unseen text: advert, social media screengrab or music promotion of some kind. Multiple choice questions plus media language analysis (12 marks). 
  • Advertising & Marketing: OMO advert, Galaxy Audrey Hepburn advert and the NHS Represent blood donation campaign. 
  • Magazines: Tatler and Heat.

Paper 1 Section B: Audience and Industry
  • Media Industries questions - media terminology / theory / regulation (2 marks).
  • Film: Black Widow and I, Daniel Blake. 
  • Music Video: BLACKPINK - How You Like That and Arctic Monkeys - I Bet You Look Good On The Dancefloor.
Your real exam in Year 2 will also contain a 20-mark essay on either Film, Radio, Music Video, Newspapers or Videogames/Online, Social and Participatory Media but this will not be part of this exam. 


Paper 2

Paper 2 will be a full Section A only.

Section A: Television
  • Short extract from either Doctor Who – An Unearthly Child (1963) or His Dark Materials – The City of Magpies (2020).
  • The extract will be shown twice and you can make notes. There will then be three questions on the extract (2 marks, 8 marks, 12 marks).
  • The final question is a 20-mark essay on BOTH of your TV Close-Study Products.
Your real Paper 2 will also have a Section B with two 20-mark essays on either Newspapers or Videogames and Online, Social and Participatory Media. However, these will not appear in your end of year exam as we have not studied them yet.

How to revise

Revision is a very personal thing and everyone has different techniques. 
Personally, I strongly recommend using flash cards (they are often called record cards if you are trying to buy them online or in WHSmiths). The simple act of distilling topics into a few key words or phrases to put on the card will seriously help in remembering the key information in the final exams. I have spare flash cards in DF07 if you'd like some.  

Good luck with your revision and give these exams your best shot!

Thursday, 15 June 2023

Television: His Dark Materials - Audience and Industry

There are some important contexts we need to learn for the Industry and Audience key concepts for His Dark Materials.

His Dark Materials is an example of contemporary family TV drama. The series is based on the
trilogy of books of the same name by Philip Pullman. The second series is based on the book,
The Subtle Knife.

Industries

The CSP episode is the opening episode of Season 2, The City of Magpies, and was first broadcast in the UK on Sunday 8 November 2020 on BBC1 at 8.10pm. It was made available on iPlayer on the same
day, and on DVD from 28 December 2020.

It is significant because it was co-commissioned for an international audience by the BBC and the
American television network HBO, and was always intended to be distributed on a number of
platforms: as a scheduled, broadcast programme (BBC1), on cable (HBO), as well as on demand
(iPlayer) and on DVD. It was created for these platforms by an independent company, Bad Wolf.

The first episode of the first series of His Dark Materials series was watched by audiences of 7.2 million in the UK and 423,000 on HBO. The first broadcasts of the CSP episode had audiences of 4.4 million on BBC1 and 227,000 on HBO.

Industry terminology: GLoW

Some of the key terminology for studying the Industries contexts for His Dark Materials:
  • Co-production: a media product produced by two separate companies or institutions. His Dark Materials is a big-budget co-production between the BBC (from the UK) and HBO (from America).
  • Brand Identity: how a business presents itself and wants to be perceived by the consumer.

His Dark Materials marketing and promotion

As His Dark Materials was aimed at an international audience, the show features both British and American star names such as Brits Ruth Wilson and James McAvoy and American Lin-Manuel Miranda who wrote the smash hit musical Hamilton.

There were a range of videos and promotional events designed to create a buzz around the new season of His Dark Materials:

His Dark Materials Season 1 recap


His Dark Materials Comic-Con panel:



Bad Wolf: outstanding TV drama production company based in Wales

Bad Wolf was founded in 2015 to create ambitious, imaginative and relevant drama for the global TV marketplace.  From its headquarters in South Wales the company has built up an international reputation as one of the foremost independent production companies in the UK, producing over 50 hours of high-end drama for broadcasters and networks including HBO, BBC, AMC and Sky.

Read more of this on the Bad Wolf website and watch the Bad Wolf showreel here.


HBO: raising the bar for television

HBO is an American pay-TV company that is known for producing some of the greatest TV shows of all time from The Sopranos to The Wire to Succession. As a co-commission with the BBC, His Dark Materials had two hugely respected media giants behind it - and in HBO's case a huge amount of money. HBO has over 40 million subscribers and brings in around $7 BILLION in subscription revenue each year. To put this into perspective, the whole BBC budget (for everything - TV, radio, website, iPlayer etc.) is around £5 billion of which around £3.5 billion comes from the licence fee). 

HBO - Changing an industry:




Audience

His Dark Materials was pitched by the BBC as a family drama. 

Target audience
  • Aimed at a contemporary family audience for the BBC Sunday night broadcast slot (8.10pm)
  • Targeted at fans of the fantasy genre along with fans of the original books by Philip Pullman.
  • Diverse representations of gender and race may appeal to a younger audience.
  • Rated for 14+ by HBO due to some scenes that may be frightening to younger children.
  • The UK DVD release of His Dark Materials season 2 is rated 12 by the BBFC.

The way audiences watch TV has changed

His Dark Materials provides an opportunity to study the contemporary television industry and audiences. The series was created at a time when the BBC’s role and finances were under question, and when on-demand streaming through sources such as Netflix and Amazon Prime had become normalised. These latter companies were creating big-budget series to attract and satisfy more subscribers. His Dark Materials was rumoured to be the BBC’s most expensive series to date, with HBO sharing the costs and guaranteeing an international audience. This helps the BBC to compete with their streaming rivals like Netflix.


Fans - the fandom reaction

Watch this fan reaction video to His Dark Materials Season 2 trailer from TV fan YouTube channel Sesskasays:



His Dark Materials: Industry and Audience blog tasks

Create a new blogpost called 'His Dark Materials: Audience and Industries blog tasks' and answer the following questions:

Audience

1) Read this audience rating guide for His Dark Materials. Based on the screening and this article, who do you think the target audience is for His Dark Materials and why? What about psychographic groups? You can revise Pyschographics here.

2) What audience pleasures are offered by His Dark Materials - The City of Magpies? Apply Blumler and Katz's Uses and Gratifications theory to the episode. Make sure you provide specific examples from the episode to support your ideas.

Personal Identity: 

Personal Relationships: 

Diversion (Escapism): 


3) Thinking of the 3 Vs audience pleasures (Visceral, Vicarious and Voyeuristic pleasures), which of these can be applied to His Dark Materials? Refer to specific scenes or moments in the episode to explain your answer. 

4) How did fans react to Season 2 of His Dark Materials? What about critic reviews? You can find some possible answers for this in this BBC website article on the critical reception for His Dark Materials and watch the fan reaction video above.

5) What might be some of the preferred and oppositional readings for His Dark Materials? Why did some fans love it? Why have other people criticised it? 


Industries

1) Which companies produced this His Dark Materials series?

2) What were the UK viewing figures for A City of Magpies? How did this compare to season 1 of His Dark Materials?

3) What was American network HBO's role in making His Dark Materials and why is this important? Look at the notes above for more on this.

4) What famous stars are in His Dark Materials and why do you think they were selected for the show? Watch the Comic Con panel video in the notes above to see the stars talking about the show.

5) Who are Bad Wolf and what do they produce?


Comparison: Doctor Who - An Unearthly Child and His Dark Materials - The City of Magpies

1) How are the technical conventions different between 1963 Doctor Who and 2020 His Dark Materials (e.g. camerawork, editing, sound and mise-en-scene)?

2) What similarities and differences are there between Doctor Who and His Dark Materials in terms of genre and narrative?

3) How are representations of people, places and groups similar or different in the two shows?



Grade 8/9 extension tasks and reading

Read this Guardian review of His Dark Materials - The City of Magpies and also read some of the comments 'below the line' (BTL). Do you agree with the review? What about the comments? 

Try this critical Irish Times review of His Dark Materials. Why does it think the show is disappointing?

Here's another review of our CSP episode of His Dark Materials. What does it say about the difference for fans of the book versus fans of the TV show?

This Slate feature on the cultural significance of American network HBO is a long read but gives you a brilliant history of the channel. It also shows how HBO has turned TV into possibly the most respected and culturally significant media entertainment form.

Due date on Google Classroom.

Thursday, 8 June 2023

Television: His Dark Materials - Language and Representation

Our second television Close-Study Product is BBC and HBO co-production His Dark Materials from 2020. 

The CSP episode is Season 2, Episode 1 but don't worry if you haven't seen the first series - there are plenty of clips online to learn the background to the storyline. 

Remember, TV is an in-depth study which means we need to analyse the products in terms of media language, industries, audience and representation. Television will be examined in Paper 2 with a short clip to analyse - either from Doctor Who - An Unearthly Child or His Dark Materials. 

Notes from the lessons: His Dark Materials

Language

Reminder - TV drama conventions: 
  • Dramatic narrative, usually linear (with continuity across episodes.) This is called narrative arc.
  • Ensemble cast (a range of characters with own storylines). Sometimes an episode will focus more on one character than another.
  • Specific technical codes e.g. realistic lighting and editing for dramas set in the present day to keep it gritty.
  • Use of stereotypical characters to get messages across quickly.
  • Common use of flashback, point of view shots, dialogue and voice over, enigma and action codes throughout. 
  • Hybridity: Two genres or media types combined e.g. Stranger Things is a science fiction / horror television drama. 
  • Multi-strand: when a narrative is made up of lots of different storylines.

Fantasy TV genre codes and conventions
  • Emotive, often quest-based narratives
  • Political narrative themes or social commentary
  • Iconography including magic, mystical creatures or similar
  • Often set in imagined worlds or time periods

In addition, the following often apply to fantasy TV series:
  • Younger target audience or family audience
  • Dedicated fanbase; fandom groups and online communities
  • Big budgets and high production values 


His Dark Materials: background information

Season 1 recap:



Recap YouTube link: https://www.youtube.com/watch?v=J44E6BiLPtc 

His Dark Materials is available on iPlayer here.

His Dark Materials is a fantasy drama television series based on the novel series of the same name by Philip Pullman. It is produced by Bad Wolf and New Line Productions for BBC One and HBO, with HBO handling international distribution.

Plot summary

His Dark Materials is set in a multi-world reality, with the action moving from one world to another. The series is based on Philip Pullman's trilogy of the same name. It begins in an alternative world where all humans' souls manifest as animal companions called daemons. The series follows the life of a young girl named Lyra who is an orphan living with the scholars at Jordan College, Oxford, in a world governed by the Magisterium, a religious and political body. Lyra discovers a dangerous secret that involves Lord Asriel and Marisa Coulter, and is the subject of a witches prophecy that she will change the world. In her search for a missing friend, Lyra also uncovers a series of kidnappings and its link to a mysterious substance called Dust, which leads her on a journey of epic proportions and ultimately to other worlds. The witches' prophecy also links Lyra's destiny to Will, a teenager from our world, who is himself being pursued by mysterious figures connected to his vanished father.


Main character names
  • Lyra Belacqua 
  • Mrs. Coulter
  • Lord Asriel Belacqua
  • Lee Scoresby
  • Will Parry


Season 2, Episode 1: The City of Magpies

Episode analysis

The show is a fantasy television series based on fantasy novels. It was produced by BBC (British Broadcasting Corporation - same company who made Doctor Who) and HBO (American company). It is set in a multi-world reality with action moving between worlds. Lyra, the main character, has grown up an orphan who discovers that there is a prophecy that foretells that she will change the world. Will is a fugitive (runaway) from ‘our world’ where he killed someone in self-defence. They meet in a third world called Cittagazze which is run down and neglected. They learn from some kids there that all the adults (and kids when they come of age) are hunted and drained of their energy and basically changed into zombies by evil black clouds called ‘Spectres’. Meanwhile, an evil villain called Mrs Coulter is on board a ship with the Magisterium (male Priests in authority roles - like politicians.) She tortures a witch for information regarding Lyra and mysterious ‘dust’ but the witch is put out of her misery by her fellow witch Ruta Skardi who sets her free by killing her to stop the pain. Skardi also seriously injures the head of the Magisterium and Mrs Coulter offers a deal to his deputy: in exchange for more power and freedom, she will kill the head priest and say he died of his injuries from the witch.

You can read a good episode recap from the website 25 Years Later here or alternatively this episode recap from the Daily Bruin is quite critical which gives an interesting perspective. 
 
Key names, words and spellings:
  • Magisterium: the authority group of male priests (religious men) from Lyra’s world. It is a patriarchal society (ruled by men).
  • Daemon: the name given to the shape-shifting animal that is part of your soul (in Lyra’s world). Everyone has one in her world. 
  • Lyra Silvertongue: protagonist (main character, hero) who is on the run from her world due to being hunted. She is the subject of a prophecy (fortune) that says she will change the world.
  • Dust: magic particles that open portals to other worlds. Some people believe they represent sin.
  • Will Parry: a human child from ‘our world’ who has never seen a daemon before. 
  • Mrs Coulter: an evil villain who wants to find Lyra and control the world. She tortures a witch nearly to death and then she prepares to kill the head of the Magisterium so she can gain more control. 
  • Ruta Skardi: the witch who, when her fellow witches did not take action, saved the prisoner witch by killing her and attacked the members of the magisterium on her own, escaping afterwards. 
  • Cittàgazze: the name of the city in the third world where Will and Lyra meet.
  • Alethiometer: the gadget that looks like a clock which Lyra consults and it gives her ‘truth’ answers to her questions.
Narrative: multi-strand narrative

There are a number of narrative strands running through this episode.  They include:
  • Lyra and Will explore a new world and the city of Cittàgazze.
  • Mrs Coulter tries to find answers for the Magisterium then offers power to Father MacPhail by letting the head of the Magisterium die.
  • Lyra and Will meet abandoned children in the city of Cittàgazze and find that the adults have all left due to the Spectres stealing their souls.
  • Lee Scoresby goes on a mission for an object that can protect Lyra. The council of witches supports his plan.

Representations

His Dark Materials - Subverting stereotypes 

Men and women
Many characters in this episode of His Dark Materials subvert stereotypes. Lyra is a strong, independent female character who doesn't need or want help from anyone on her dangerous quest across different worlds. She can't cook, isn't bothered by her appearance and takes what she wants. Mrs Coulter also subverts female stereotypes as a cold hearted villain. She is actually Lyra's mother but displays none of the maternal stereotypes the media usually presents as typically female.

Meanwhile, Will subverts male or masculine stereotypes. He is kind, welcoming and wants to help Lyra. He cooks her food and makes up beds for them to sleep in. Not all characters subvert stereotypes though - Lee Scoresby is in many ways a classic masculine man on a mission to help Lyra.
 

Race, ethnicity and social class 
The actors in His Dark Materials are from a range of ethnic and social class backgrounds and the character of Will subverts stereotypes of race and ethnicity as well as gender. However, some stereotypes are reinforced - the abandoned children in Cittàgazze are presented as working class in a very stereotypical way. 

Age
Most of the main characters in this series and episode are children and they are shown not to need adults or help from older people. The abandoned children of Cittàgazze also demonstrate they can live without adults - which subverts typical stereotypes. Mrs Coulter also shows how stereotypes are subverted as a parent who does not care for her child.


His Dark Materials: Language and Representation blog tasks

Create a new blogpost called 'His Dark Materials: Language and Representation blog tasks' and work through the following tasks:

Language and close-textual analysis

1) Write an analysis of the episode - using your notes from the screening in classMake specific, detailed reference to moments in the text using media terminology (e.g. media language - camera shots and movement, editing, diegetic/non-diegetic sound, mise-en-scene etc.)


Camerawork, editing and sound: 

Mise-en-scene:

Narrative and genre: 

You can access our notes from our close-textual analysis in class here - you'll need your Greenford Google login to open this.

2) How does His Dark Materials fit the conventions of the fantasy TV genre?

3) Applying Propp's character theory, what character roles do some of the main characters in His Dark Materials fit into? 

4) What enigma and action codes (Barthes) can you find in His Dark Materials? Make specific, detailed reference to the text using media terminology (e.g. media language - camera shots, diegetic/non-diegetic sound, mise-en-scene etc.)

5) What examples of binary opposition (Levi-Strauss) can you find in His Dark Materials? How do these create narrative or drama for the audience? You can find reminder notes on all these narrative theories here - just scroll down to narrative. 


Representations

1) How are women represented in His Dark Materials? Are gender stereotypes reinforced or subverted? Think about Lyra and Mrs Coulter here.

2) How are men and masculinity represented in His Dark Materials? Think about Will and Lee Scoresby here.

3) How is age (e.g. teenagers; adults) represented in His Dark Materials? Does the show reinforce or challenge stereotypes about young people? Think about Lyra and Will plus the abandoned children they meet. Also think about Mrs Coulter and other adults.

4) How is race and ethnicity represented in His Dark MaterialsAre stereotypes reinforced or subverted?

5) What representations of the world can you find in the episode - is it like real life? A fantasy world? Something from the past or future? Give examples from the episode.


Grade 8/9 extension tasks

Think about how politiciansreligion and people with power are represented in the episode. For example, how are the Magisterium shown in this episode? 

Read the critical Daily Bruin summary of the episode. Do you agree with the criticism? Why?

Due date on Google Classroom

Audience: Effects theory

As well as studying target audience and reception theory, we also need to explore WHY audiences enjoy using and interacting with the media a...