Everything we study in GCSE Media over the next two years will be based around the theoretical framework. This means four key concepts: Language, Industries, Audience and Representation.
If you missed any of the notes from the lesson this should help:
Language
Language: how do we know it is a film poster? What key conventions (typical features) of a film poster can you spot and what do they communicate to the audience?
Industries: who are the companies behind the film? Who directs or stars in the film? Who is making money from this media product? You may need to research this on the internet if it isn't clear on the poster.
Audience: who is the target audience for this film? How can we tell?
Representation: what representation of people or groups can we find in this poster? What does it tell the audience?
Language
- The Language of Media Studies
- How we ‘read’ media texts
- Recognising the codes and conventions of media texts
- Key media terms e.g. genre… denotation… connotation… narrative…
Industries
- The companies, organisations or regulators behind the media
- Most aspects of the media are a commodity: something that is bought and sold. There is competition and a demand for profit.
- Huge institutions are called multinationals e.g. News International
- Smaller institutions can include media texts we create ourselves (blogs etc.)
Audience
- The people who consume media products
- How does the media influence its audience? Who holds the power?
- How is an audience targeted? What do the audience enjoy or learn from the media product?
- Audience research: who exactly is buying our product?
- The people who consume media products
- How does the media influence its audience? Who holds the power?
- How is an audience targeted? What do the audience enjoy or learn from the media product?
- Audience research: who exactly is buying our product?
Key Concepts homework blog task
Create a new blogpost called 'Key Concepts film poster analysis' and complete the following tasks:
1) Find a film poster of your choice (use Google images) and add it to your blog post. You'll need to save it to My Pictures or a similar folder and then import the image using the 'insert image' icon in Blogger.
2) Write an analysis of the film poster on your blog using the four key media concepts: language, industries, audience and representation.
Create a new blogpost called 'Key Concepts film poster analysis' and complete the following tasks:
1) Find a film poster of your choice (use Google images) and add it to your blog post. You'll need to save it to My Pictures or a similar folder and then import the image using the 'insert image' icon in Blogger.
2) Write an analysis of the film poster on your blog using the four key media concepts: language, industries, audience and representation.
The key questions to ask:
Language: how do we know it is a film poster? What key conventions (typical features) of a film poster can you spot and what do they communicate to the audience?
Industries: who are the companies behind the film? Who directs or stars in the film? Who is making money from this media product? You may need to research this on the internet if it isn't clear on the poster.
Audience: who is the target audience for this film? How can we tell?
Representation: what representation of people or groups can we find in this poster? What does it tell the audience?
Challenge: choose a different media text - for example, a magazine cover or advert - and do another key concept analysis using language, industries, audience and representation.
Example: The Meg (2018)
Language
The Meg film poster is immediately recognisable as a film poster because the actor names are placed across the poster along the bottom just above the film's title. The title 'The Meg' is the largest text on the poster which clearly communicates to the audience that this is the title. The title is in bright green which stands out against the murky blue background and the greenish blue colour scheme has connotations of the sea and the science fiction film genre. The central image is of one person above a shark which is in turn above a much bigger shark. The light in the top left of the image could suggest safety or life - emphasising the danger and death of the sharks below. This image suggests the film has elements of horror.
Industries
The Meg is a Warner Brothers film starring Jason Statham and it made $530m at the worldwide box office against a production budget of $130m. The director was Jon Turteltaub.
Audience
The target audience for The Meg would likely be teenagers - perhaps from 13-37 years old. The film was rated 12A by the BBFC. The target gender for The Meg would be both males and females but perhaps slightly more males as it involves giant sharks. In terms of audience pleasures, someone might enjoy The Meg because the shark attacks will be dramatic and full of action and danger. The film will provide escapism and jump scares to make them forget about normal life. The audience will also want the main character to survive and will be scared when they are in danger.
Representation
There is only one person on the film poster which makes it difficult to analyse the representation. However, the main star is Jason Statham and the character on the poster appears to be male so this perhaps reinforces the stereotype that action heroes are male. The sharks are represented in a very stereotypical way as they are presented as dangerous, hungry beasts. This is emphasised by the size differences of the sharks and person.
Due date: on Show My Homework
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