We have now completed our work on Television - our first in-depth topic and one guaranteed to come up in Media Paper 2.
We now now need to create an index to make sure we have completed all the blog work for this topic. Every index you create is an excellent way to make sure you are revising the course as we go - as well as highlighting if you've missed anything. Your index should include the following:Thursday, 12 June 2025
Television: Final index
Tuesday, 10 June 2025
Television: Industry contexts - Public Service Broadcasting
The BBC (British Broadcasting Corporation) is a vital part of our media landscape.
It is a public service broadcaster which means we own it. It doesn't make a profit and exists to produce high-quality media for the British public. It's paid for by the TV licence and produces a huge amount of content for the whole of Britain - TV, radio, BBC website, iPlayer and more. The BBC still follows its original mission statement from 1927:
Inform, Educate and Entertain
The licence fee is currently £174.50 a year and must be paid by any household that wants to watch live broadcast TV or iPlayer. You don't need a TV licence to watch Netflix or other international streaming services.
BBC: Industry notes
- To provide information (that is supposed to be balanced)
- To support learning for people of all ages
- To produce creative output
- To have diverse content (such as with its representations)
- To reflect the United Kingdom, its culture and values to the world
Tuesday, 3 June 2025
Television: His Dark Materials - Audience and Industry
There are some important contexts we need to learn for the Industry and Audience key concepts for His Dark Materials.
- Co-production: a media product produced by two separate companies or institutions. His Dark Materials is a big-budget co-production between the BBC (from the UK) and HBO (from America).
- Brand Identity: how a business presents itself and wants to be perceived by the consumer.
His Dark Materials marketing and promotion
As His Dark Materials was aimed at an international audience, the show features both British and American star names such as Brits Ruth Wilson and James McAvoy and American Lin-Manuel Miranda who wrote the smash hit musical Hamilton.
Bad Wolf: outstanding TV drama production company based in Wales
Bad Wolf was founded in 2015 to create ambitious, imaginative and relevant drama for the global TV marketplace. From its headquarters in South Wales the company has built up an international reputation as one of the foremost independent production companies in the UK, producing over 50 hours of high-end drama for broadcasters and networks including HBO, BBC, AMC and Sky.
HBO: raising the bar for television
Target audience
- Aimed at a contemporary family audience for the BBC Sunday night broadcast slot (8.10pm)
- Targeted at fans of the fantasy genre along with fans of the original books by Philip Pullman.
- Diverse representations of gender and race may appeal to a younger audience.
- Rated for 14+ by HBO due to some scenes that may be frightening to younger children.
- The UK DVD release of His Dark Materials season 2 is rated 12 by the BBFC.
The way audiences watch TV has changed
Watch this fan reaction video to His Dark Materials Season 2 trailer from TV fan YouTube channel Sesskasays:
His Dark Materials: Audience and Industries blog tasks
Create a new blogpost called 'His Dark Materials: Audience and Industries blog tasks' and answer the following questions:
Audience
1) What audience do you think His Dark Materials is aimed at and why? Think about demographic and psychographic groups. You can revise Pyschographics here.
2) What audience pleasures are offered by His Dark Materials - The City of Magpies? Apply Blumler and Katz's Uses and Gratifications theory to the episode. Make sure you provide specific examples from the episode to support your ideas.
Personal Identity:Personal Relationships:
Diversion (Escapism):
3) Thinking of the 3 Vs audience pleasures (Visceral, Vicarious and Voyeuristic pleasures), which of these can be applied to His Dark Materials? Refer to specific scenes or moments in the episode to explain your answer.
4) How did fans react to Season 2 of His Dark Materials? What about critic reviews? You can find some possible answers for this in this BBC website article on the critical reception for His Dark Materials and watch the fan reaction video above.
5) What might be some of the preferred and oppositional readings for His Dark Materials? Why did some fans love it? Why have other people criticised it?
Industries
1) Which companies produced this His Dark Materials series?
2) What were the UK viewing figures for A City of Magpies? How did this compare to season 1 of His Dark Materials?
3) What was American network HBO's role in making His Dark Materials and why is this important? Look at the notes above for more on this.
4) What famous stars are in His Dark Materials and why do you think they were selected for the show? Watch the Comic Con panel video in the notes above to see the stars talking about the show.
5) Who are Bad Wolf and what do they produce?
Comparison: Doctor Who - An Unearthly Child and His Dark Materials - The City of Magpies
1) How are the technical conventions different between 1963 Doctor Who and 2020 His Dark Materials (e.g. camerawork, editing, sound and mise-en-scene)?
2) What similarities and differences are there between Doctor Who and His Dark Materials in terms of genre and narrative?
3) How are representations of people, places and groups similar or different in the two shows?
Grade 8/9 extension tasks and reading
Read this Guardian review of His Dark Materials - The City of Magpies and also read some of the comments 'below the line' (BTL). Do you agree with the review? What about the comments?
Try this critical Irish Times review of His Dark Materials. Why does it think the show is disappointing?
Here's another review of our CSP episode of His Dark Materials. What does it say about the difference for fans of the book versus fans of the TV show?
This Slate feature on the cultural significance of American network HBO is a long read but gives you a brilliant history of the channel. It also shows how HBO has turned TV into possibly the most respected and culturally significant media entertainment form.
Due date on Google Classroom.
Television: Final index
We have now completed our work on Television - our first in-depth topic and one guaranteed to come up in Media Paper 2. We now now need to...
-
We have now completed our first set of GCSE Media exam Close Study Products (CSPs) on the Film Industry. We now need to create a short inde...
-
The first close-study product for Advertising and Marketing is the 1955 advert for OMO washing powder that appeared in Woman's Own magaz...
-
Media institutions are always looking for more detailed audience profiling – so they can target their product more successfully. This mea...